This project consisted on the rebranding of an existing city. It was supervised by Professor Lisa Willard in the Graphic Design 2 course at The University of Tampa. I chose Sao Paulo because, not only it is my home city, it is highly underestimated by the international tourism industry. Considering it is one of the largest cities in the world, with an incredibly diverse population and significant cultural production, I wanted to use this project to bring attention to this amazing city!